iPhone is also shockingly expensive without a contract (£889.99), while the Motorola Milestone (I always read that as millstone!) is about half the price (£449.99), so that places the two phones in different categories anyway. Also, if you read the article a little further: So yes, they sold out all of their unknown number of stock in a shockingly short time. So if they had 10 in stock and sold out in 1 min, that would be quite fast, but not very exciting due to the # of units.