I got bit by this one. I was sitting in a meeting of about 50 people and it was very quiet. I was in the back of the room, half asleep. My phone went off. I had it set to a rock song. It was very loud and I wasn't able to shut it off for several very very long seconds. The touchscreen didn't respond because it was busy flipping back and forth between portrait and landscape. To say that I was embarrased would be an extreme understatement. We *NEED* a hardware silence button. Or I have to go with nice pretty jingles for my ringers...