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Posts: 304 | Thanked: 160 times | Joined on Jul 2008
#20
Originally Posted by jaywhy13 View Post
To think how Google gained footing in a market that's not their niche market is nothing short of amazing. If Google or Apple is strategic what do we call Nokia?
Good point. But, HTC the number one seller of Android devices is loosing marked shares. Android is good, but requires expensive hardware, as do iPhone OS. Nokia is earning money on low end devices, that is where the real marked is. The next big step for Nokia is making low end Symbian devices, 5800 kind of phones, only half the price or less. This is in fact impossible with any other (smart) OS than Symbian.

It is important to keep perspective. Android has 20,000 or something apps, but how many Android phones are sold, and how many 5800? Return of investment isn't measured in useless apps, but in units sold and the profit margin of each unit. I agree that Apple really knows how to do things, but how Android is going to make big money for producers of hardware is much more elusive.

Regarding high end devices, Nokia has the E series, in particular E71/72 and E51/52 as workhorses in the business segment, and the N series in all its incarnations.

What Nokia doesn't have, is an equivalent to the iPhone, but neither does anyone else. This is where Maemo comes in, but Nokia is in no hurry, because this marked segment is tiny compared with the mass segment and the business segment. Nokia is approaching this marked from a totally different angle than Android and Apple, completely from the ground with new software and hardware, slowly but surely. Nokia is also using Maemo simply to explore the marked, the "final" devices may very well be Symbian devices.

Another factor is that in Europe at least, people change phones every 12-15 months on average. Phones simply goes out of fashion and people wants to try different things. The iPhone is getting old now, and people are already looking for alternatives.