the ui, is what its all about- iphone created a phone with functions that the n95 had- but made them all usable(i had the n95 and although it browsed it had email gps etc. it was to fiddliy and slow.. it was like trying to run crysis on a netbook

and dont forget the multitouch either..

yep your right creative and i think even archos were b4 apple in the portable hard drive player stakes, but apple make things so well and usable.. if it wasnt for apple we wouldnt have probally had android or maemo on mobiles