is it? But at 73p/kb, that's 73p every day you use data. And you can't recieve email without paying that £1... A minimum of 73p and a max of £1 is hardly a lot of leewary.

So a payg user send an MMS to another payg user: cost 50p to sender
Or a payg user send a photo via email to another payg user: cost £1 to sender and £1 to reciever. Which do you prefer?