Your distance to a Verizon store and to Verizon central offices is irrelevant to your reception to the nearest Verizon supporting cell tower. That being said, however, I do notice that the voice quality is lower than when I had been using Sprint but the data rate seems to be excellent and compares VERY well in comparison to iPhone speeds. Your proximity experience sounds anecdotal and doesn't accurately reflect the experience my brother and I appear to be having. So far, it seems to work consistently very well for us. That is also anecdotal, though.