Senior Manager, Online Marketing-IRV000000AY Description Purpose of the Job: The Online Marketing Manager is responsible for leading the planning and operations of Sales Unit (SU) online and relationship marketing activities, including overall responsibility in leading own, bought and earned media activities. The role will report to the Head of Activation and Online Marketing [North America]. He/She will play the role of digital expertise in creating, influencing and implementing Nokia's transformation into a strong continuous consumer engagement mode of operations elevating creativity, innovation and omnipresence in digital platform. As a digital change agent, he/she is responsible in cascading knowledge, creating excitement with latest digital best practice in the market place and significantly raising the bar for Nokia's digital practices. Responsibilities: - Leading and guiding North American online marketing activities. Supporting Sales Unit (SU) and Local Sales Unit (LSU) teams with the necessary guidance. - Managing the transformation to online marketing in North America, working with and supporting the SU and LSU teams. - Managing the relationship with online agencies and vendors. - Planning and guiding My Nokia deployment and operation. - Plan bought media and 24/7 budget at a regional level. - Focus on driving active users using online marketing. - Focus on earned media, establish North American guidelines and supervise regional social media marketing activities. - Supervise mobile sites, web sites and relationship marketing programs. - Supervise the execution of online campaigns. - Supervise regional bought media including SEM - Business owner of regional platforms including Nokia.com, Nokia.mobi and Nokia Connections. - Align with global OSM and LSU marketing teams. - Monitor Online trends in North America and share best practices with the LSUs and global. - Responsible for tracking and reporting on all online and relationship marketing activities in North America, working with global metrics team. - Manage dotted-line the online marketing managers. Qualifications · 8+ years of experience in online marketing and marketing management · Can clearly demonstrate though-leadership in digital marketing and social media · Competences: Consumer Focus Has deep understanding of consumer behaviors, desires and preferences in relation to purchasing, owning and using mobile devices, services, and technology. Applies insight in business decisions, and translates consumer insights into innovative marketing activities and solution propositions. Expert in Digital Sphere Builds trusted consumer relationships through cutting edge digital marketing and direct interaction, to achieve consumer reach, engagement, conversion and retention. Masters digital media and understands the technologies that support it. Knows how consumers interact with digital and traditional media and applies insight in seeking out appropriate digital media for target audience. Optimizes the use of digital media mix in consumer lifecycle communications and uses customer-generated approaches to categorize content. Can speak intelligently with technical programmers, agencies and business leaders about how to leverage digital capabilities. Commercial Acumen Demonstrates the business value of marketing by utilizing quantifiable metrics. Diagnoses problems quickly and relies on real-time observed behavior (e.g. responses to blog) more than on reported past behavior (e.g. focus groups). Analyzes and interprets complex data efficiently to make timely decisions. Uses feedback and makes ongoing adjustments to content or approach. Masters Solution Marketing Understands various types of marketing tools and techniques and has solid experience in implementing the tools across different types of media. Drives integrated marketing plans and activities. Executes brand strategy protecting and transforming the brand. Builds awareness and excitement of Nokia's solutions through differentiated consumer stories, optimized touch point strategy, and launch and life cycle management. Communicates in an engaging, simple and intuitive way. Relating and Networking Establishes strong relationships and collaborates effectively with colleagues, partners and customers. Builds wide and useful networks of contacts inside and outside the organization. Manages conflict and relates well to people at all levels, purposely seeking contacts and maintaining a dialogue with key parties. Leading and Coaching Sets direction based on online channel strategy, engaging others with a clear direction, goals and targets. Delegates work appropriately and fairly. Empowers, trusts and motivates others. Provides others with development opportunities and coaching. Recruits and retains talented employees. Developing Strategies Works strategically to realize organizational goals. Sets and develops strategies and translates into short term business plans and objectives. Identifies and develops positive and compelling visions of the organization's future potential. Takes account of a wide range of issues across our organization and our partners Job Marketing & Sales Development Primary Location US-Irving Organization Markets Schedule Full-time Job Level Individual Contributor Education Level Bachelor's Degree (±16 years) Job Type Experienced Employee Status Regular Travel Yes, 10% of the time Unposting Date 23/Jan/10 Contact Name - External Leslie Purcell Contact Email - External nicki.purcell@nokia.com