It is nice that Orange Austria and more predictably the European or EU officials occasionally side with the people (or "customers").

Google's hoarding of all possible data on their users/customers and possibly even those people communicating through Google's services does indeed require regulation.

However I believe the specific quote "problematic if Google can access customers' data via this phone and market them afterwards" may be misleading as Google isn't (supposedly) selling the data itself but merely directed advertising access to the users generating that data.

Still, users should be allowed to choose which data they allow Google (et al) to analyse in order to "serve them better". E.g. fishing expeditions into my phone's or computer's directories, unless specifically allowed, should be strictly out of bounds.

Of course, the carriers themselves have a bigger business problem with Google wrt. being (deservedly mind you) reduced to mere dumb pipes for users' unadulterated internet traffic and especially with Google Voice features which threaten their holy IDD cash cows.

There's a general New Deal looming for the telephony/mobile market and so far only Apple and Google have found lucrative "extra-curricular" business models for connecting user to content while some (former) kings of the hill (like Nokia and MS) really struggle with the transition.