2) Nokia has been losing market share faster than anyone, even Nokia imagined (which they've admitted). In the smartphone category, which is now the fastest growing phone category, they have gone from mid-30% GLOBAL market share to under 15% in just 12-months (it's been all over the news so I'm surprised that no one knows either of these facts). Last I checked, Apple's iPhone has nearly reached 20% global smartphone market share and it still isn't rolled out in every country with China and Korea just opening up for them: two of the hottest spots for smartphones. Apple is AHEAD of Nokia in smartphone market share - period.