Cool but kind of flawed...
Nokia and other small companies that are not "familiar" by the respondents from the general population get thrown out.

So if as I'm reading this correctly... if 10 respond with familiarity and 9 of those responses are "poor" the 90% unfavorable rating would be thrown out if a high percentage of total responses are not familiar with the company???

Interestingly companies that now offer "triple play" services, that is; phone, cable, and internet. All seem to rate as poor.

I guess if they suck at one service they expect us to trust them with all the rest.

... "I know we are losing per unit, but we will make it up with volume." he said.