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Posts: 5,478 | Thanked: 5,222 times | Joined on Jan 2006 @ St. Petersburg, FL
#22
Originally Posted by Texrat View Post
Okay I'll give you all that, BUT those also afflict Nokia's competitors who have better presence. Bad service is damn near universal (and no excuse being made).

Moto RAZR return rates were off the charts, but they still get phones on carrier shelves...
Here's the thing, if you're not going to play the game that gets your phones into consumer's hands, you're going to have to offer something else. When I have to pay more and go out of my way to get ahold of your product, I'm not going to be willing to put up with additional grief on top of that.

While the RAZR's service and support might suck, as a consumer, I didn't pay much ($100, $50, or even $0) and it's coming from a carrier, so the value isn't very high in the first place and I don't expect good service because, well, it's a US carrier.

On the other hand, if I go and spend $400+ on a Nokia phone that I've had to seek out specifically (not purchase as a "Do you want fries with that?"), I'm going to expect a lot more from the service and support.

Whatever level of service the competition has is irrelevant when you're not selling you product through the same channels and getting the same perception as your competitors.
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