[B]2. Intellectual property rights[/B] 2.1 The content of our website including without limitation all information, software, data, text, photographs, graphics, sound and video are protected by copyright, trade marks, service marks, patents or other proprietary rights. 2.2 Other than insofar as necessary for reasonable personal use of the website, its content may not be retrieved, displayed, modified, copied, printed, sold, downloaded, sold, hired, reverse engineered or transmitted in any way without our prior written consent.