I don't get many phone calls so don't want to miss them. My ringtone is "I just wanna make love to you" by Etta James (music from the cola advert with the window cleaner). It's loud and rousing.

I do get a lot of texts, and they're less urgent. They are signalled by a little bit of drifty celtic music.

And my alarm starts gently with birdsong increasing in volume till I'm fully awake.