That is how it has always been. Read back.


I think you fail to see the significance, the weight, in this statement.

Imagine Microsoft saying "our brand new OS isn't all that, wait till you see the next one!" That'd put some pressure on them, and at the same time hurt sales badly.

When they first called the N810 "step 3 out of 5", it ment they officially stated the N810 wasn't where they had their focus, their target. For years, they have been building up marketing hype for "step 5". They have basically built up a place for that phone at the risk of selling fewer "step 3" and "step 4" units because they said that.

Now, Nokia HAS to deliver on that launch. They have built up a marketing pressure over years. If they fail, they have nothing like it. It will take years for them to rebuild such an expectation.