What type of market hype have they build up for the Maemo OS to target? "Geeks" and "Developers", that is not MASS market, mass market are "Average" consumers. If they're doing what you're saying they are marketing it to the wrong people. None of my friends (average consumers) know what Maemo is, they only know Android, iPhone and Windows. The only time they've had been exposed to Maemo is when they see my phone. The UI is too complicated for them too use alone. I hope what you're saying is right.