The OP dilemma still exists. There's no way to sell apps.
Angry Birds got support. Why can't somebody that's behind the engine of 400+ apps?
I know there's no DRM, but that didn't exactly stop WayFinder from finding a way to sell their app. It's not a perfect setup, some people bypassed it; however that's one possibility.
And all of this should have still been worked out before the release, imho.