There's a lot to be said about the religious-like fervor that *all* tech and media communities seem to have. While this one is no less extreme than some others I've heard, its very interesting to see the stone being thrown in this glass house.
Dave Greenbaum, a computer repairman in Lawrence, Kansas, said he started falling in love with Apple because of a 1984 television ad that compared rival PC users to drones, reminiscent of characters from George Orwell's novel "1984."