I don't really understand what you find so unusual about this article. I know such a person. Exactly the same. Gay, subscribed to Apple and preaches his religion wherever he goes. And, as this sad person in the article, he really, honestly believes that Apple is "the underdog company" and it's all about "thinking different" and being creative and whatnot. Hell, he's even invested most of his money in Apple shares and refuses to sell them even though he's broke and unemployed now.

This is what I have in mind when I think of Apple. For me, this is the average Apple customer.

(I'll never understand their thinking of Apple as the company that "thinks different" and is the nice, customer-friendly underdog in a market full of greedy sharks. It's a fundamental part of the Apple experience, and it's the one thing I cannot understand.)