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Posts: 2,869 | Thanked: 1,784 times | Joined on Feb 2007 @ Po' Bo'. PA
#39
Originally Posted by benny1967 View Post
I don't really understand what you find so unusual about this article. I know such a person. Exactly the same. Gay, subscribed to Apple and preaches his religion wherever he goes. And, as this sad person in the article, he really, honestly believes that Apple is "the underdog company" and it's all about "thinking different" and being creative and whatnot. Hell, he's even invested most of his money in Apple shares and refuses to sell them even though he's broke and unemployed now.

This is what I have in mind when I think of Apple. For me, this is the average Apple customer.

(I'll never understand their thinking of Apple as the company that "thinks different" and is the nice, customer-friendly underdog in a market full of greedy sharks. It's a fundamental part of the Apple experience, and it's the one thing I cannot understand.)
The "tell" for me in that article can be found in the following quote:

...adding that Apple knows before he does what he needs in technology.
There are two types of users it seems... Those, that because keeping up with technological advancement overwhelms them agree with that^ quoted statement... and those that don't.

The first group are the ones most likely to start a thread titled "What phone should I get?" or "What's better, LCD TV's or Plasma?".

The other group are the ones who look at the specs first and imagine possibilities. They are more likely to start threads like "If Phone X can do Y, can I make it do Z?" or "All I see are LCD and Plasma large screen TV's... since a plain old CRT gives me the best picture (by a huge margin), who makes large display, rear projection CRTs?"

Unfortunately this second group is always the smaller of the two and that's why the money rides on the first group. What Apple, and more specifically Steve Jobs has done is accurately predict future wants and needs by providing a product people want and through its use, soon develop a need. In doing so they have become this first groups technology proxy...

This isn't new. The vast majority has apparently always been overwhelmed by new technology. The proxy could have been anyone. It's Apple now but in the past it has been Alex Bell, then Henry Ford, then General Electric, then DuPont, then MicroSoft... and so on.

Fortunately things change...

...and the catalyst for these changes can always be found in the second group.
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