I'd like to offer another point of view into this. iPad looks like a great device for consuming content but the problem is that the key content it currently offers is mostly relevant only in the US.

Now if you're an American, imagine that Apple is Finnish and has some great announcements for you..

"We have great new content, eBooks. We have deals in place with the five biggest publishers, Sanoma WSOY, Otava, Tammi, Gummerus and Edita! All the books will be in Finnish in ePub format."

"A great new way to complement TV sports, you can now see live stats of SM-Liiga, the Finnish hockey league in real time as you watch it on TV!"

"We have also made a deal with the newspaper Helsingin Sanomat, they now have a specialised version for the device with all kinds of cool content!"

Still interested?

The list goes on and on, magazines, movies, tv-series, music etc. The content is more or less local and Apple is much more relevant in the US. Europe is also a much harder nut to crack because it's a lot more diverse than the US. Apple would have to do these deals in 50 individual countries to offer the same value proposition in Europe it is now offering in the US.