The Linux ecosystem needs to do better competing on “magic.” This is not to say that there aren’t projects and products in the Linux that are innovative and focused on creating a magical user experience. A few that spring to mind: - The clutter UI project is advancing the state of the art in Linux-based desktops - Android-based phones like the Droid or the Nexus One are getting close to the “magic” of the iPhone - Moblin-based notebooks and tablet devices that are in development - The Ubuntu projects recent focus on usability and user experience - The Palm Pre and their Linux-based smart phones - Nokia’s Maemo project and the N900 The issue is that while all of these are incredible efforts, Steve Jobs is hardly standing still. We have to do better.