Actually it's not at all, One Click Root still works on a majority of the HTC devices(MyTouch, G1),
flashing the Droid is as simple as copying a update.zip to SD card and flashing.
The Nexus One is as simple as putting it in bootloader mode and double clicking a .bat file.
The Cliq is as simple as downloading 2 things, clicking a total of 3 buttons to re-flash, then entering one command in an ADB shell. Long gone are the days of goldcards and such.