Uegh... this Asus device is part of Intels attempt to challenge the OLPC according to the BBC. I'm not really sure I agree that 3rd World children are a marketing oppurtunity. The OLPC actually appears to be cheaper and technically superior to the Intel device (much better screen and WiFi) although it does have an inferior AMD CPU (still good enough for Linux). Intel FUD and their vast marketing department could harm the lofty aims of OLPC.