Hmm. I do not know about that, but being technically better and giving better user experience on some levels is not key to success. Marketing is key to success or actually all combined. People who resarch and buy stuff only after careful validation have always been underdogs and have seen many good gadgets and softwares to fade away just because manufactures lack of marketing, strategy and loan investors.

This is why I´m just so fed up people who refuse to understand power of marketing and putting some bling and boom to their product. Same people seem to not completely understand why some people do want to pay for software and services that could be implemented by themselves with little study of operating system.