yeah, just like i do when i install an application on my Windows / Linux / Macintosh PC.

which is the point that i make in my article:
"From the moment a device is able to run third party software installed on it by the user, it stops being an mp3 player or a cell-phone and starts being a computer."

I think that's a good thing!

EDIT: if i trust tucows.com or download.cnet.com or adobe.com etc, i will install apps from there, otherwise i'll read a bit on the internet before installing an app.
in that manner, if i'll trust your-maemo.com i'll be happy to install apps from there too.
meaning, ovi store doesn't have any special status.