I think it is just a matter of time and patience. For example students do not have the money to purchase expensive software's like adobe. So they try to find a cracked version on the internet. But finding a cracked version and making it work seamlessly is not easy. It needs a lot of time and patience. Most of the students have that but do not have adequate money to buy the software. Vice versa business professionals do not have the time and patience but do have money. For them time is more precious than the actual software so they buy it.