If ford starts to charge way too much for the focus, people are going to buy a golf or a mazda 3 or something else. In software this is not always the case. Nobody can make something that does what windows does. There is linux and it is free, but I can't use Autocad on it, I can't play any commercial games, in fact i need it. Other applications too, there are not any comparable free or low cost alternatives. Piracy is a way for the crowd to regulate the prices
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