My confusion has been resolved. I get the technical aspect vs branding aspect. I hope.

But I'm telling you, you're seeing the tip of a marketing iceberg, and MeeGo is the Titannic. Drama aside, Attila77's suggestion to add subbranding would probably go a long way toward minimizing the FUD that MeeGo will really instigate once it starts finding its way to TVs, automobiles and toasters. Granted this is not a Quim or Ari or even Nokia issue, it's a MeeGo one.

MeeGo really needs a message that we evangelists can present to the buying public in 3 sentences or less. MeeGo isn't what's gonna resonate with the masses; you know that. MeeGo + "UX value added" is what they'll expect.

(sorry for being obtuse... the MeeGo/Harmattan/Moblin2.2 situation is what's causing confusion as I can see)