http://conversations.nokia.com/design-by-community/

this is a very interesting marketing tool as it forces you to design a new unit, to a budget, and prioritise what you feel is important. It will give Nokia - and anyone else who sees the results - a really good idea of what is actually important to users - not just the constant whining that the most recent must have is missing. - Choose wisely!

it pushes you into a position were you have to decide on what is actually important rather than just saying you want "blah blah blah" - inset perfect design specs regardless of cost

very clever piece of research!