What experience ... Ovi is a lame excuse for a service, and Intel has chips not really much of a brand to market (they make peripherals, that are bought based on functionality most of the branding is numbers X58).

You are telling me these two big companies couldn't agree on either Moblin or Maemo ... it's not like they need the trademarks since those brands will be shelved.

Anyways the name still sucks, I don't think it was a good choice. Better yet I think the best way to save face is to consider MeeGo like a compliancy badge.

Maemo with MeeGo support
Moblin with MeeGo support
XYZ Company with MeeGo support

Just like:

Intel Core2 Duo with HyperThreading

Create a standards for compliancy and that should be it.