I haven't brag about it. I have just pointed out that 1. It doesnt matter who is first 2. only thing that matters is how you implement it and now also it looks like that 3. how you advertise it. All these things matter. I do not see Apples "multi-tasking" something amazing. I just really understand why they do what they do and why they success (so far). Also I will not buy their product (at least in near future) but i still understand why someone would and i have recommended iphone to many of my friends.