@bonerp: Take a deep breath We're talking about other people's companies creating gadgets, software and services for the masses here. Don't take these things personally.... I'm constantly amazed how this topic can get to the core of people as if their mums have been called names at

Anyways..

Many of the free apps out there are ad-supported already. This isn't something new to the AppStore and you can Google AdMob for numbers and trends. That's why Apple wants to make money off this sector.

Initially, I don't expect to see a major shift in apps pricing and ad appearances. But overtime, I do think that the ad revenue that you can make off a free but very popular app can be considerable; which may seduce many developers to make ad-only apps.

I'm also curious as to the implementation of said ads that you have in mind. Because these ads are small banners that you can optionally click to interact with. Not something that forces you to view certain media for a certain amount of time...

At least the sample that they've shown were designed that way.

And I should point out that this is an optional ad framework that people can use instead of the numerous other mobile ad platforms out there (including google's). There's nothing forcing free apps to come with ads (other than the prospect of financial gains).

ps: no, 'free apps' isn't 'part of the deal' when you buy an iPhone (or any other phones out there) if these apps are made by 3rd parties and it's not mentioned in the marketing material\contract to be provided for you for free.