I don't understand this point. If it turns out to be something that those media companies want, then Apple has created a solution to a certain problem that they have; which they will probably heavily profit from.
What would the ideal outcome for you, to those media companies' problem then? Let them go on their negative trajectory?
Wish for a more 'open' (?) solution to their problem? What's stopping that?
But some people take this stance to the extreme where they think it's their ***'s given right that they have full access to things in their possession that they're familiar with the innerworkings with.
They don't take into account the convoluted world of codes licensing (wanting source to binary blobs too?)