.."Can't see it being much of an advantage in Europe and the rest of the world."
guys, if you think a little, it will be clear that google is going to offer the wireless service most probably .. hold on .. for free.
just recall gmail: how much do you actually pay for a 2+GB storage place?
or.. googleEarth, googleMaps, whatever. They are for free. The busines model is no more based on the money from the customers to the serviced provider,
The model is based on the money from the companies putting ads online to the service provider. These are the ones that pay. Virtually.
Then, of course, these are the customers who will pay at the end, but
the extra cost is hidden in the price of things you will buy thnx to those ads.
maybe online, maybe in their shops. but you will see their ads.
no fight, just wanted to point at this option. cheers, mrn