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Posts: 733 | Thanked: 991 times | Joined on Dec 2008
#261
Originally Posted by johnel View Post
The key phrase here is smartphone. Loosely, defining smartphone as something along the lines of android & iPhone and the application support around that.
Here is were you are wrong. Just S60v3 can do much, much more than any of the other smartphone platforms out there. For users that don't care about the smoke and mirrors of a flashy UI, there is real value, right there.

I would encourage everyone (specially the loud ones) to take some time and read this blog:

Communities Dominate Brands

written by Tomi Ahonen, a top mobile european consultant.

Here is, for example, a key paragraph in his latest post:

"But the big gorilla is of course Nokia. How did the Espoo-based phone-making juggernaut do this past quarter?

Nokia results are in. Nokia's main handset sales (mostly 'dumbphones') are sequentially down just as the total handset market is down after Christmas. Nokia sold 108.7 million total phones. We don't look at that here in the smartphone bloodbath. How did Nokia do in smartphones? Well, Nokia smartphones... ...grew.... ...unit sales 3% from Q4 in 2009. Nokia sold 21.5 million smartphones - yes, Nokia alone sold smartphones just slightly less than RIM and Apple and HTC combined. Nokia grew unit sales this past quarter. Very strong performance (and obviously better than Apple which was only flat) but not as strong growth as RIM or HTC."

Among the topics he explains, all backed with data, are:

Smartphone Bloodbath and another key paragraph: "But its huge growth is that successful transition from business phone to residential phone. And while all the press, analysts, pundits and 'experts' obsess about touch screen smartphones, the truth is that far more QWERTY phones are sold worldwide than touch screen phones. The internet use is not addictive, but SMS text messaging is addictive as proven in university studies like the one at Queensland University of Australia"

Repeat After Me: The Rival to the Blackberry is NOT the iPhone

Faster than a locomotive, leap over giant buildings - yes, its... SMS! Text messaging has twice the users of email, twice the size of television: " SMS text messaging passed 100 Billion dollars in annual revenues two years ago and has now passed 113 Billion dollars in annual revenues for 2009. How big is that? For context, the global music industry is worth about 20 Billion dollars. Hollywood box office revenues are about 25 Billion dollars. Videogaming software income and console sales, combined, are worth about 40 Billion dollars." (this is the reason makers push the QWERTY phones, btw).

Don't Go for the Fool's Gold in Mobile. There is Real Gold for you

And for the app obsessed:

The Apps Stores are as irrelevant to mobile telecoms as Segway is to cars with more key paragraphs:

"Today apps stores are trivial - trivial - in total income to the industry. Trivial. No. I can't accept that. Trivial is far too positive a word. LESS THAN TRIVIAL. For those geeks and nerds who obsess about smartphones daily, and who can recite all versions of all operating systems and their launch dates, then yes, we may perhaps PERHAPS want to look into apps stores a couple of times per year."

"Yankee Group measured in 2009 that the total value of all apps sold in all Apps Stores, not just the Apple iPhone App Store was worth 343 million dollars. I do not mean to belittle some number that is hundreds of millions of dollars worldwide, and yes, its a very attractive opportuntiy for any application developer."

"That 343 million total value of all apps store sales globally in 2009, compares to 5 BILLION dollars of annual income for one category of downloaded content of paid mobile service worldwide - get this - the ringing tone (says Juniper Research). I do not mean full track downloads to phones, not 'real tones' type of better quality ringing tones and am not talking about 'ringback tones' - each of which is also worth over a billlion dollars for mobile content by the way. No, basic ringing tones are worth 5 Billion dollars all by themselves.

Just one '*****ic' type of ultra-simplistic cellphone content type, the basic 'ploink-ploink' style ringing tone, that is downloaded roughly speaking by about ten percent of global cellphone owners, earns 14 times more than ALL app stores worldwide, not just Apple's. (and yes, you read it right, basic dumb ringing tones sell more than 2.5X more than all iTunes music sales worldwide annually)." (Now you see why the Ovi Store is full of those?).

In short, please give it a read. Please go around and Google for true expert blogs. Distrust online newspapers, they will say anything for web hits.
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