In order to be relevant and widely read, assuming that is wanted, MWKN should be posted right here, with comments easy to make after each article. Of course an official copy could be kept elsewhere too.

It was interesting that the response to someone saying they didn't read the weekly news was along the lines of "well then, you aren't our target audience."

I would think that if your target audience is composed of those who currently read it, you are unlikely to expand your audience since you are not targeting new readers.