Thread: Meego to save Nokia ?
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Rauha is offline Rauha
2010-05-06 , 19:12
Posts: 1,400 | Thanked: 3,751 times | Joined on Sep 2009 @ Arctic cold of northern .fi
#53
Originally Posted by qole View Post
Do they think they're saying that there will be high-end Symbian devices that are even more "Aspirational" than MeeGo?
"Aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economical reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities." Wikipedia

The even more aspirational Symbian devices suggest that Nokia might start making Symbian phones under it's luxury brand Vertu. Buying a Meego device is the rational choice. The 10 000 euro gold plated Vertu Symbian device with encrusted diamond being the Aspirational choice for russian oligarchs, arab oil-sheiks and british footballer wifes.

Originally Posted by qole View Post
What the heck does the "Rational <--> Aspirational" axis mean?!
Products for people who mostly buy on basis price and/or quality <---> Products for people who mostly buy on the basis of marketing and what is perceived trendy or fancy.
Last edited by Rauha; 2010-05-06 at 19:25.
 

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