I should add that there is good reason to require that users do something out of the ordinary to get root as opposed to simply downloading and flashing a new firmware. If users don't know what they are doing, they could screw things up on their device if they have root access. It seems that there is a wide range of 770 users based on the forum posts that I've read. This includes Windows and Mac users, some of which have no Unix/Linux experience. Making it easy for this class of users to get root access could be problematic. And, the class of users that "need" root access should already know what to do. There are a limited number of situations that absolutely require root access, and those situations typically come with the prerequisite that the user already have some Unix/Linux experience.

Aaron