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Texrat's Avatar
Posts: 11,700 | Thanked: 10,045 times | Joined on Jun 2006 @ North Texas, USA
#29
Yeah, Karel, it reminds me of Microsoft's decision to drop the Binder tool with the advent of Office XP. During the private beta I called up one of the beta managers and told him how idiotic that was. He replied that they'd conducted a survey and a small percentage of people out of the whole replied that they never used it and agreed it should be removed. I pointed out to him that he wasn't considering the silent status quo majority, comprised of people who used it, thought it was a good feature but didn't use it, didn't understand what it was for but didn't think it needed deleting, etc. It dawned on him that their survey had been flawed, but he said by then it was an upper management decision and was a done deal. At that point I told him they'd missed the boat, and that in all probability the true majority was people who didn't understand the Binder's benefit, due to Microsoft's poor job of creating awareness. He agreed, but... out it went. A shame, because it was a powerful tool.

I wonder how many other executive decisions are made based on tainted feedback...