I personally think they made it pretty clear that this wasn't a mass-market phone. I was totally puzzled by the low-key launch and half-hearted endorsements by Jaaksi and others, but after enduring seven months of complaining by people who really shouldn't have bought the phone, I understand why Nokia was so reluctant to make a big deal about the N900.

EDIT: You can't expect them to stick big red warning stickers on the box, either. The N900 actually is a cool device (the coolest mobile device I've ever seen)...