Aha. So not exactly there yet. Until a good month ago they did not even accept apps into QA (still waiting for their "we'll let you know when it becomes available"). Before PR1.2 there was no chance for a publisher to get commercial apps to end users (hence my it. doesn't. work.). They swear the newest revamp scheduled for this week and pr1.2 will actually lift the obstacles so can publish the actual content, but it doesn't change the fact there was (and still is, but hopefully just for a few more days now) no working store for the Maemo platform.
Comments from the QA team: ISSUE #1 SUMMARY: Installing flame libggz2, libggzcore9,libggzmod4, liblua5.1-0 libraries. Those libraries are in maemo.org extras-devel repository and use of those Maemo-extras repository libraries is not allowed in OVI store apps. Please don't use extras and extras-devel repositories in development.