Yes, businesses always have to aim to improve their bottomline... but there are many ways on how they can do that. Screwing their existing fanbase is quite easily arguably bad for business.

These are the people who have Nokia at the top of their shopping list when it comes time to upgrade their old phones.

These are the people that will speak out positively for you when you can't.

These are the people whom have supported Nokia in the past and they're still here for Nokia through these tough times.

What I'm trying to say is that... you don't have to try to screw everyone else for your own benefit on every opportunity. Aligning their interest with their fanbase can pay huge dividend in the long run.