You have the smiley in the end of your comment, but actually that's the truth. Posters, banners, newspaper ads and tv commercials probably were ok yesterday.

Today you just have to post secret leaks to tech blogs every single day, deny everything, use mr. blurrycam once a week, investigate the leaks with the police, let someone post a baseball-bat-device-trashing video to Youtube to get millions of views, a use blogger-analysts to guess the sales numbers by the length of the queue, hire tons of "fanboys" to write positive comments on Engadget and Gizmodo...

It's dirty, but the main thing is to stay on the headlines. Every single day.

What I'd like Nokia to do is to show more of those things when N900 controls the airplane, transforms into a robot, hacks in to the skyscraper to stop the elevators - and suddenly your mom calls and tells you to wear long johns as it's probably cold outside tomorrow.