sorry it was $ not £ sorry

This was taken from the apple website
http://www.apple.com/iphone/features/


i did read u can buy the phone for $499-700(depends on GB size) on the website but does not seem to say it anymore or i just cant find it now.

[edit]
found it

"wish to buy iPhone as a gift, the prices are $499 (8GB), $599 (16GB), or $699 (32GB). In CA, MA, and RI, sales tax is collected on the unbundled price of iPhone."
http://www.apple.com/iphone/compare-iphones/ (small print at bottom)