When I don't know with what name I filed someone or just don't want to have to use the keyboard.

I call 90% of the time maybe 10 people. Probably will never call some of the contacts and some other just once in a lifetime. I wanted a very simple/quick way to call some few people... on my previous phone I would just hold the 3 on my numeric keyboard and call my wife on her cell. That is what I am aiming for... and not just find the right contact but also use the right (more obvious) way of contacting it. This version does little to address this issues but that is one of my goals.