Marketing is the issue in the context of the recent posts in this thread. If you re-read:
I said that not being so aggressive with their marketing is not Nokia's weakness (as suggested by someone else here), but their strength - because I wouldn't buy anything that's so hyped as Apple products. Gerbick then answered that this may be true for me - but that I wasn't the typical consumer (which is right). It was this post of his that made me say how Apple fails to attract larger audiences and stays at a relatively mediocre market share... And that this could be - at least partly - because at least some people find their marketing as repellent as I do.

I find it interesting that you mention the emperor's new clothes. You are aware that this is exactly what people still say about the iPhone in particular? Maybe there's a certain group of people who simply fall for this kind of hype and marketing... The same people who want to have expensive, flashy watches and fast cars with a loud bass so the whole suburb can enjoy their music. But in fighting for these people's "mindshare", let's not forget that there are also those who'd rather die than wearing large golden watches with fake diamonds. Have an offer for them, too.