I won't even mention Apple of Google in this post because if Nokia were to really attempt to do something creative and pervasive... they need to create a self-standing platform somehow makes people forget their fickle past.

It needs a standard - although many others may exist - manner to produce apps for it. There needs to be a GUI IDE alongside a commandline method to produce apps.

They really need to make Ovi more visible and enticing. So far, it's... non-existent and people who want to submit to it are locked out due to not knowing how to submit or how it's (in some cases) prohibitively expensive if you wish to be published. Neither have to be true, but many perceive it to be true.

They need to stop, rethink their current path(s). The N8 shows that they're capable of developing a rather decent media phone; however even it is missing so much. People are using their phones for much more than watching a movie... they want to produce a movie. And share it. Nokia's Life Blog was impressive when it first came out. It could have rivaled the (then big player) MySpace... instead it was never launched outside of Europe from what I know. Time to pull the pieces together and create a Nokia social something that will endure and entice.

They need to be able to do MS Office documents from the start.

And ultimately, they need to show progress, advertise more and above all... be more coherent in their message to prior, present and future consumers.