Personally im not a fan of apple, when I see an iphone i just picture another sheep going into the slaughter. (but hey thats my opinion).

But when it come to marketing Apple sure does take the cake.

As Nokia seems to push out a product every week or so and flood the market with their phones, Apple does the opposite (and it really works) they seems to take their time, do alot of market research, product research and really take their time testing out the device before it goes onto the shelves for consumers to purchase. Now im sure that Nokia does this also but nowhere to the extent that Apple has (I mean just look at the outcome of many of Nokia`s products). This is one of the main reasons why Apple is always talked about, always the leader and always in the news. It is also another reason why Apple only needs to bring out one product, because it seems so refined to the market.

Dont think the Iphone4 was made overnight also, they had this baby planned pretty much since the first generation of Iphones came out.

But I still dont feel the Iphone fever.