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Posts: 2,050 | Thanked: 1,425 times | Joined on Dec 2009 @ Bucharest
#59
Originally Posted by Texrat View Post
(feedback welcome; ignore the cloud and last slide)
Well, if you ask me (which you did), then:

a) It's Procter & Gamble (not Proctor), assuming you refer to the corporate giant

b) Predictions by all kinds of people are still predictions. If these people could really predict stuff, they'd corner the market. Predict a lot of stuff and some will happen. If that were me, I'd use the trend so far to make a point instead of referring to authority, it carries more weight.

c) I think the mobile gaming ecosystem is missing for good reason. Screen too small, controls are bad, sound is annoying to everyone, battery drains fast. Mobile phones make for a bad gaming console.
While I agree that the system needs to be patched to fill slices, I think that the list should be headed by good office integration, better media, mobility reinvented, widened features, more desktop likeness. The reason people don't buy a simple 10$ phone is because they want as much of their desktop with them. I'd move accent to other areas that are missing. But then again it's a personal opinion so feel free to disregard completely.

d) It's a nice presentation, with nice words and smells of marketing from several blocks away. I've been through an university studying International Finance, then another doing Business Administration. I've seen quite a few marketing texts, and:

* Nothing beats the cold shower from marketing speak to reality. In real life, as soon as the high-level meeting is done, you go out there and people will be asking straight questions and only process straight answers. There is no feature cloud, it's "what does it do?". I would intertwine the marketing high-level approach with some down-to-earth points, maybe questions, remind people that in the end, results matter more than concepts. That things need a hard edge.

* If it's a read, may I suggest a more structured and continuous form. Right now I feel that if I swap some pages nobody will notice. This hints sterility. (I wish I could think of a way to make this sound more like constructive criticism). I'd go for a more linear progression, maybe see how several enhancements work together and build on that, connect one to another.

* If it's a spoken, interactive presentation, human touch would do far more to capture attention than a cold, wrapped-in-terms formulation.

I know it's a matter of style (both work) , but for example, my approach to feedback page (spoken presentation) would be something like this (imagine new lines are pauses):

I've been asking myself: how does feedback work?

The book says, you do provide the actions, and the other party provides the reactions.

The book is wrong.

Human communications is always bidirectional. Even when a person speaks and the other listens, there is information flowing, by gestures, by stance, by verbal communication. By actions.

Imagine, if you will, that next time someone drops by your house, you don't open. Ask them what they want through the door. See how that goes. Ask them what they think about the new roses in the garden. Do this several times, see if they come by any more.

You see, the best way to drive people away is to not show them you listen. We need to OPEN the door. Invite people in. Have them sit down, and tell us all about it.

These will be the people who will be coming back with an honest opinion next time.

We need feedback to be bidirectional, we need to let people know we listen.

We need an open, uniform, bidirectional, simple system that works.

<cue slide>

The Open Feedback Ecosystem

At the center, the user and his or her mobile device[..] (page 4)

While more theatrical, it has the advantage of grabbing attention. Make people think about what you said, add a question. Adjust speaking rate as you progress, slow down on parts you want them to dwell on, speed up when on a longer paragraph to keep them from wondering away.

Human minds need to compress info. And to do that, they need a central idea on each chapter (hence the slide title). This only works if you keep around the title. Multiple ideas on the same slide contribute to worse compression and, after a short while, loss of track.

Polished language hints intelligence. Highly polished language hints learned-by-heart, prepared to impress work. Alternate. Good job with the garden so far. Needs some spices.

I suggest compressing the pages to single features, and use the bullet points sub-sections of the same page.

For example, page 2, as an introduction, isn't really necessary, and you could use pages 2 and 3 to prepare the user for the 4th page, where the feedback system is explained. I'd merge 2 and 3, and try to engage the listener, make them think about my problem, before serving the well-thought-out solution they have no chance of drawing up in the 2 minutes it takes to read the intro.

Also, the diagram is a bit confusing to me. While it does suggest complexity, complexity is scary if unorganized. I'd go for more structure (look on Intel's site for inspiration, they explain a PC with 5 boxes).

"The idea is to bring the full strength of Internet services and APIs for feedback to handheld devices". To carry that forward, I'd go for a device that breaks through web, then goes to Feedback, another web then goes to online Media, another that goes to Office, and a forth that goes to gaming (since you have that up there), bringing the web interface as a node for the major directions. Change directions as needed. Maybe even a cycle that goes through donations > developers instead of separate directions, as donations are not an end through themselves.

This is probably way, way more than you wanted to know or even hear, but I started typing and it seemed a shame to abandon the post

Not bad of a start though.
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