Kewl, thx

I wouldn't call her 'stupid' by that one response, since she may be better than me in cooking, accounting, raising a family or whatever else. Personally, I think it's just a combination of brand trust due to her consistently positive past experience with said brand. We tend to simplify our decision making on things that are not in our core area of interest. Quick question, do you have a preferred brand of cooking pans?

Fanboyism exists on all consumer brands. It is an unfortunate social occurrence, but understandable.

I'm pretty sure the research and articles were talking about human multitasking, not implementation of OS multitasking...

One big difference between multitasking on a mobile handset vs desktop (With sufficient screen estate) is that viewing and manipulating multiple documents at the same time is possible on a desktop while you cannot on a mobile device, simply because of the physical screen limitation. I think this weights heavily on mobile multitasking implementation design.

AFAIK, those two apps have always been able to run in the background from iPhone 1.0. Emails are always checked\pushed in the background and your outbox are queued regardless of the mail apps running in the foreground or not. The browser seems to stays in memory for as long as possible (Depending on other apps needing ram).

Jobs said that it mainly has to do with optimizing power usage. I'm pretty sure that ranks in the top 3 (if not the top), other than Jobs' continuous need to control everything in his ecosystem.

As what? Can you point out to specific PR or Ad so we can discuss the same thing

There's no question they're one of the best if not the best in marketing their products (and ideas).... but their ui design are generally intuitive enough to be grasped by most people so it becomes easy to use even to those new to the device/platform, although usually limited in their configurability and extensibility.

OSK comment:
As far as on-screen keyboards are concerned, I think their implementation is better than Android. OSK on resistive screens are a pain to use compared those on capacitive, imho. But on the scale of preferences: most people prefer hardware keyboard over osk for obvious reasons, as I also do.

You should be relieved that they have unsuccessful products even in their current lineup Case in point: AppleTV... which is rumored to be updated soon.

I think this can spark an interesting discussion in a different thread, with a more specific example (just to make sure that everyone will be talking about the same thing).

But no one in their right mind starts out with "Please take me by the hand, I'm afraid of my own free will". It usually starts out by looking at the selections of what they can do/consume (if you're talking about media) among different platforms and how they're dressing the selections up.